As we step into the new year, fresh opportunities to grow your brand’s social media presence are everywhere. But with digital growth comes complexity—and risks. Managing various platforms and hundreds of accounts across teams, agencies, and contractors can feel overwhelming. How do you do it all efficiently, collaboratively, and securely?

Without the right strategy and tools, it’s all too easy to lose control. Who has access to what? Do they hold the right level of permissions? Are logins being shared securely—or are passwords being shared in spreadsheets? These challenges aren’t just administrative headaches; they are security risks that could damage trust with your customers and put your brand’s reputation on the line.

In our recent posts, we’ve tackled key challenges like password sharing risks, the chaos of managing user access, and the rise of cyber threats targeting social media. Now, it’s time to focus on solutions. How can your brand scale its social media presence while maintaining the trust and reputation you’ve worked so hard to build?

Simplify and Centralize Access

Imagine logging into every social media platform your team uses—Meta, LinkedIn, TikTok, Youtube—from a single place. With a tool like Cerby, single sign-on (SSO) extends to social media accounts, allowing your team to log into everything they need for work from one secure portal. No more juggling multiple logins, forgetting passwords, or wondering which accounts they can access.

By tying social media accounts to corporate credentials, you streamline access across the board. Centralized access means every user logs into accounts through a single platform, reducing confusion and eliminating redundant processes. It’s a simple yet transformative shift that makes scaling secure and seamless for everyone.

Strengthen Password Management

Passwords are one of the weakest links in social media security. Without an enterprise-grade solution, teams often share passwords through insecure channels or reuse weak ones, leaving accounts exposed to unnecessary risk.

Automated password management solves this by generating strong, unique passwords for every account, storing them securely, and updating them regularly—all without manual effort. Your team no longer has to worry about remembering credentials or keeping them updated. Shared accounts remain secure, workflows stay efficient, and IT can rest easy knowing sensitive information isn’t being compromised. It’s a win-win for security and productivity.

Make MFA Seamless—and Non-Negotiable

Multi-factor authentication (MFA) isn’t just a nice-to-have—it’s a critical layer of security that no corporate social media account should go without. Yet it’s often sidelined for shared accounts because traditional MFA tools can create friction. Waiting for codes to be shared can lead to disruptive lockouts and slow teams down.

Tools like Cerby make MFA seamless and non-disruptive. One-time codes are automatically filled or sent directly to the right users, ensuring a smooth process without bottlenecks. It’s protection that works behind the scenes—essential, yet effortless.

Bridge the Gap Between Marketing and IT

Marketing and IT teams can operate in silos. Marketing builds its own tech stack to move fast and stay creative, while IT focuses on managing “mission-critical” systems—sometimes overlooking tools like social media platforms. This disconnect often leaves social media accounts unmanaged and vulnerable, despite their importance as the digital face of the brand.

Forward-thinking IT teams are changing this approach. They understand that corporate social media accounts are just as critical as other enterprise tools because a breach here directly impacts brand reputation. Whether it’s an account takeover or unauthorized activity, the fallout is immediate and public.

Bridging the gap between these teams is essential for long-term success. When marketing and IT align around shared goals, both teams win. Marketing becomes more collaborative and productive, while IT ensures that security protocols are upheld across the company. Tools like Cerby make this alignment seamless, empowering marketing and IT to work together to turn social media into a growth driver—not a liability.

Build Your Social Media Strategy for 2025

As you plan your social media strategy for 2025, ask yourself: Are your current processes enabling growth or creating obstacles? Do you know who has access to your accounts, with the right permissions? Are you revoking access promptly and securely, without adding admin burdens?

If the answer to any of these questions is “no,” it’s time to rethink your approach. Start the year off right with the right tools and practices. Download our Social Media Security Guide for five best practices to protect your accounts and build a scalable foundation for success.

Here’s to a year of secure growth and impactful engagement!