Avoid lockouts and keep your social media accounts secure and always on with Cerby

 

Last Monday, an unexpected outage took down Verizon, leaving hundreds of thousands across the U.S. without access to their phones for hours. The disruption was far-reaching, from individuals unable to make emergency calls to businesses cut off from their customers. For many, it was an obvious inconvenience. But one group caught in the crossfire that you might not think of immediately? Corporate social media marketing managers. These teams rely on their phones for accessing their company’s social media channels—especially when they need to manage multi-factor authentication (MFA) codes, which are often sent via SMS.

This happens because, when these accounts were first set up, social media marketers often used their personal numbers, even for corporate accounts—simply because there was no better alternative. However, it's far from best practice.

Without their phones, many teams found themselves locked out of their brand’s social channels at a time when every minute matters. Managing multiple social platforms, juggling real-time customer interactions, and ensuring ad campaigns run smoothly—all of that ground to a halt. The impact wasn't just frustrating, it was disruptive to business. But let’s break it down.

 

The fast-paced nature of social media

If your social media team is locked out, your brand goes silent. For a business relying on social channels to drive revenue, generate leads, or communicate during a crisis, this is a serious problem. Here are just a few examples of what’s at stake:

  • Missed campaign launches: Couldn’t post that big product launch announcement or partnership reveal? Missed opportunities like these can mean lost sales and broken agreements.
  • Customer engagement delays: When customers reach out on social channels, they expect quick responses. Being locked out means missed opportunities to connect, resolve issues, or convert prospects.

  • Paid ad campaigns: Many brands run time-sensitive ads, promotions, and sponsored campaigns that require constant monitoring. If your team can’t access these, campaigns could underperform, leading to wasted ad spend.

When marketing teams lose access to these accounts, it’s not just about missed posts. It can trigger a cascade of issues that could harm a company’s reputation and bottom line.

 

How Cerby solves these problems

Enter Cerby, an identity platform that ensures social media marketers can access their corporate accounts securely and seamlessly, without relying on personal phone numbers. Here’s how Cerby’s MFA solution solves the problem:

  • No dependency on personal phone numbers: With Cerby, social media accounts are linked to Cerby-managed phone numbers and emails, instead of personal ones. This means that MFA codes are sent directly to the right person–no more passing codes between colleagues.
  • Seamless access to shared accounts: Cerby allows teams to securely share social media accounts without the need to share passwords or one-time passcodes. Each individual on the team can access the necessary channels with their own corporate credentials, securely managed by Cerby.
  • Enforced security without bottlenecks: Cerby ensures that MFA is enforced without requiring any manual effort or hassle, meaning no one is left scrambling to access accounts during a critical time. Security remains a priority, but it’s invisible to the end user.
  • Crisis-proof: Even in scenarios like outages, Cerby’s solution avoids putting your company into corporate crisis mode by keeping the wheels turning on your social media channels.

Conclusion

In a world where social media never sleeps, Cerby ensures that corporate teams remain securely connected to their accounts without the usual headaches of MFA codes tied to personal phone numbers. Stay connected with Cerby and keep your marketing efforts running smoothly, even when the unexpected happens.

Visit our solution page to learn more or book a demo to see how Cerby can help.