The Challenge
“We have over 300 social media accounts, and adequately securing them while still keeping them accessible was a big challenge for us,” recalls Siobhan Sullivan, Director of Global Community Marketing for Crunchyroll. “I hate to admit it, but sometimes passwords would get shared in spreadsheets, emails, or over Slack.” The exposure stemming from the light security surrounding social media accounts is potentially damaging for public brands. “Our brand is our reputation,” Siobhan explains. “We cannot risk unauthorized access to our social media accounts, but at the same time, our global teams need to be able to communicate through those accounts throughout the day without chasing down the account owner and getting access.”
Crunchyroll tried using enterprise password management (EPM) software, but it only addressed part of the problem.
The Solution
- Estimated savings of $15,000 annually by automating admin tasks
- Single-step user removal instantly secures accounts
- Rapid onboarding saves hours in setup time
- Eliminated password and 2FA code sharing through automation
